Our Approach

At Break of Dawn, our coffee is more than just a drink. It’s a reflection of who we are. We combine our Middle Eastern heritage with a deep passion for high-quality coffee, staying true to both tradition and taste.

Coffee, to us, offers a window into the world. From the regions where it's grown to the different ways it’s enjoyed across cultures, every cup tells a story. We're proud to share our own, rooted in Iraq and inspired by the richness of the Middle East.

Purpose-Driven

We believe business should do good. That’s why £1 from every bag sold goes to charity, with each roast supporting a different cause. It’s our way of making sure every cup has meaning beyond flavour.

Ethical and Sustainable

Caring about coffee means caring about where it comes from. We’re committed to using only ethically and sustainably sourced beans, with respect for the farmers, their communities, and the environment.

Built on Trust

Everything we do is grounded in collaboration, integrity, and reliability. From our partners at origin to the people brewing our coffee at home or in coffee shops, we work to build lasting relationships and a reputation you can rely on.