Our shared heritage is rooted in the values of hospitality and generosity, teaching us that every successful venture carries a responsibility to give back.

We recall warm cups shared during night prayers in the quiet of Ramadan, a time of heightened intention, charity, and connection. This memory inspires us: just as coffee serves as a comforting staple during moments of personal and communal devotion, we are committed to making a tangible, positive contribution to the world around us.

For us, giving back is not an afterthought; it is an intrinsic part of our purpose-driven brand. Our commitment to charity is a direct reflection of our values. By dedicating a portion of our profits, we ensure that every roasted batch not only brings joy to your morning but also serves a greater good.

Impact statement:

To honor this commitment, we focus our giving across two key areas to achieve maximum impact:

Local Partnerships: We actively support local initiatives and charities that are building and strengthening the communities right here at home.

Global Response: We partner with reputable international organisations to respond to pressing needs abroad. This allows us to help where we can do the most good, bringing relief and support to communities facing critical challenges globally.

This is our way of carrying the spirit of generosity and communal care, the same spirit that warms the mosques during Fajr, the Break of Dawn, into every day we spend roasting for you. When you choose our coffee, you are joining us in this commitment, helping to turn the simple ritual of a daily brew into an act of meaningful impact.